OpenBet was founded in 1996 as Orbis Technology Ltd, a company which offers the most powerful and flexible betting software solutions on the market. Through the development of its sophisticated and high performance technology, OpenBet's proven and trusted products and open platform set the standard for the online gaming and betting industry.
OpenBet is the leading sportsbook and gaming software supplier to the biggest names in the betting business including Ladbrokes, William Hill, Betfair, Paddy Power and Sky Bet. OpenBet also recently entered the French market with the government-backed PMU. OpenBet continues to drive product innovation through technical excellence giving its customers a powerful business advantage in a competitive marketplace.
In using the OpenBet platform, operators are able to provide their customers with the ability to bet and play in multiple languages and currencies across several products and platforms including web, mobile devices, retail outlets, call centres and interactive digital television, all with a single log-in and a centralised OpenBet account.
The OpenBet suite of products encompasses all areas of the online gaming market:
- OpenBet Sportsbook software is the most flexible, powerful and innovative available
- OpenBet Casino is the most open gaming platform on the market with the fastest growing portfolio of quality content
- OpenBet Retail applies all the benefits of the OpenBet platform to the retail environment
- OpenBet Poker is a multi-channel poker offering managed through a single back-end
- All products can be run through the unique OpenBet Account, with one username, one password, one balance, one account and the ability to seamlessly integrate third party content for the complete customised gaming solution
In addition to being the betting technology platform of choice, OpenBet also develops and designs some of the most innovative games available. The acquisition of Electracade in 2008 further strengthened OpenBet's commitment to developing cutting edge games that dare to be different. Working with the world's leading brands, Electracade enables operators to take advantage of the most diverse and dynamic portfolio, guaranteed to attract new customers and retain loyalty by staying ahead of the game.
OpenBet Technologies Ltd recently further enhanced its position through the acquisition of Alphameric Solutions Ltd, subsequently renamed OpenBet Retail. The business is focused on the provision of end-to-end technology to high street bookmakers, predominantly in the UK and the Republic of Ireland. It delivers a comprehensive range of integrated software and hardware to major bookmakers and the independent bookmaking marketplace.
Fully committed to transparency in business, each of OpenBet's agreements includes an undertaking from the customer that any gaming operations using OpenBet software will not involve players in the United States or any other jurisdiction where online gaming operations are prohibited by law. With a strong reputation and track record of compliance, OpenBet aims to be a key player in the B2G government and lotteries sector as the market increasingly opens up worldwide.
With its global headquarters based in London, OpenBet employs over 550 employees in offices located in Australia, North America, China, India and Macau.
OpenBet develops pioneering front-end and back-office solutions, from unique and compelling game concepts to sophisticated management and reporting tools that enable operators to maintain a competitive edge in the fast-paced online gaming industry.
NDS, the leading provider of technology solutions for digital pay-TV, announced in January 2011 that it had signed an agreement pursuant to which funds managed by Vitruvian Partners would back a management buyout of OpenBet, an NDS subsidiary. Vitruvian now assumes a majority holding in OpenBet with the remaining stake held by OpenBet.
