Press Releases

Echo Sports signs partnership deal with OpenBet

14 April 2011

OpenBet customers can now take advantage of the fantasy sports phenomenon

Echo Sports Limited, the maker of Player Manager has signed a partnership deal with leading sportsbook and online gaming software supplier, OpenBet. OpenBet's sportsbook customers will now be able to seamlessly integrate Player Manager into their existing product offering through OpenBet's single account solution and tap into what CNN has called "the rise and rise of fantasy sports".

Player Manager is a new concept in sports betting, a player-auction game based on the English Premier League. Unique to fantasy football games, Player Manager maximises potential returns by allowing additional games to be played by simultaneously generating multiple teams for the player. With its automated auctions and real-time results paying out every week, Player Manager offers lucrative crossover appeal to the fantasy sports and sportsbook markets.

"OpenBet is committed to providing a broad choice of the most innovative and compelling games to our customers," said Max Francis, Commercial Partner Manager at OpenBet. "Player Manager brings great features from the traditional fantasy sports domain and advances it to the sportsbook market."

"We are proud to partner with the leading sportsbook software supplier", said Jason Bryant, CEO and Founder of Echo Sports. "With an increasing appetite for fantasy sports worldwide, together we are confident this will be a hit with OpenBet's customers as their players can continually enjoy and be rewarded by the Player Manager experience."

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For further information contact:

Echo Sports Limited

Email: contact@echosports.co.uk

For more information about Player Manager visit http://www.playermanager.com/

For more information about Echo Sports visit http://www.echosports.co.uk/

About OpenBet Ltd (www.openbet.com)

Founded in 1996, OpenBet Ltd, formerly Orbis Technology Ltd, is the world's leading provider of interactive gaming and betting solutions. As the leading sportsbook and gaming software supplier, the OpenBet no.1 betting technology platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across multiple channels including web, mobile devices, retail outlets, call centres and interactive digital television, all with a single log-in and a centralised OpenBet Account.

OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. With a strong reputation and proven track record in compliance, OpenBet is a key player in the business to the government sector, working with a number of government-backed organizations including the Tote, Macau Slot in Asia and PMU following the regulation of online gaming laws in France in 2010. OpenBet partnered with BCLC (British Columbia Lottery Corporation), the first jurisdiction to legalise online gaming in North America, and is also the primary e-casino provider and software supplier for Loto Quebec.

In addition to being the betting technology platform of choice, the acquisition of Electracade and NT Media strengthened OpenBet's commitment to developing cutting edge and innovative games for OpenBet Casino and other partnering platforms. In May 2010, the acquisition of Alphameric Solutions Ltd, now called OpenBet Retail, positions OpenBet further enhances OpenBet's position at the forefront of the retail and betting industry.

On 31 January 2011, OpenBet successfully completed a private equity backed management buyout. The sale from NDS, the leading provider of technology solutions for digital pay TV, gives Vitruvian Partners a majority holding in the company, with the remaining stake held by OpenBet.

For more information about OpenBet, please contact:

Max Francis, Commercial Partner Manager

max.francis@openbet.com

+44 208 742 1600

Jayne Cardnell, Marketing Manager

Jayne.cardnell@openbet.com

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