OpenBet appoints new Sales Director from Microsoft
15 December 2011
Amanda Bicknell joins OpenBet as Sales Director responsible for existing sports-betting and casino business
OpenBet Ltd, the leading online software supplier, is pleased to announce that Amanda Bicknell has joined the business as Sales Director. Prior to OpenBet, Amanda spent 13 years working for Microsoft where she was Business Manager for the UK education sector. She brings considerable experience to the role of Sales Director and will have commercial responsibility for OpenBet’s existing sportsbook and casino customers. These include some of the world’s largest operators: William Hill, Ladbrokes, Paddy Power and Sky Bet.
Amanda also assumes responsibility for managing, strengthening and developing key partner relationships. OpenBet recently announced its 100th partner agreement and, with Amanda on board, the team will continue to build on this growing portfolio, offering bookmakers and national lotteries the choice of the very best online casino content.
Amanda’s appointment follows that of Nikos Kryvossidis, formerly of Google, who joined this summer as Senior Vice President of Technology. Both will report to Jeremy Thompson-Hill, Chief Operating Officer.
Amanda Bicknell, Sales Director, OpenBet Ltd, comments; “I am pleased to be joining such a vibrant company that is renowned as the market leader in a fast-paced industry. Relationships are an essential part of any partnership and OpenBet understands the importance of managing theirs to ensure that everyone successfully achieves their goals. I look forward to working with the team and continuing to deliver what our customers require.”
Jeremy Thompson-Hill, Chief Operating Officer of OpenBet, said: “This is another key hire for OpenBet and adds further expertise from another leading global software company. Amanda’s experience will enable us to further improve our market-leading offering to bookmakers and national lotteries worldwide. We are pleased to welcome someone of her calibre to our team at OpenBet.”
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For more information about OpenBet, please contact:
Susanna Underwood or Melanie Josey
E: susanna.underwood@openbet.com or melanie.josey@openbet.com
T: +44 (0)20 8742 1600
Notes to Editors:
About OpenBet Ltd (www.openbet.com)
OpenBet is the world’s leading technology provider of interactive gaming and betting solutions. OpenBet’s platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.
OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, SkyBet, Paddy Power, Sportsbet in Australia and most recently, Gala Coral. OpenBet also works with a number of government-backed organisations including the Tote, Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation) and Loto Quebec (North America).
OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet’s management successfully completed a management buyout of the business.
