OpenBet hosts ‟Challenge The Power” at ICE 2012
5 December 2011
OpenBet to showcase recently launched games created in exclusive partnership with Matchroom Sport, World Snooker and Professional Darts Corporation at ICE Totally Gaming show in London on Tuesday 24 January 2012
OpenBet, the world’s leading provider of software for the online gaming and betting industry, is proud to be showcasing its latest suite of games created under the recently announced partnership with Matchroom Sport, World Snooker Limited and Professional Darts Corporation. Launched in conjunction with the Ladbrokes World Darts Championship and The Masters Snooker, the games include darts and snooker-themed titles and feature sports personalities such as 15-time World Champion, Phil “The Power” Taylor and snooker legend, Ronnie O’Sullivan. OpenBet invites the industry to its stand at ICE Totally Gaming in London, to meet Barry Hearn, Chairman of Matchroom Sport, and Phil Taylor.
To mark the event, OpenBet will be hosting a competition on Tuesday 24 January that will allow visitors to the stand to challenge Phil Taylor to a game of darts under the watchful eye of official PDC referee, George Noble. To qualify for the event, play your hand at darts on OpenBet’s stand 5165 before 3pm on Tuesday. Then, once qualified, challenge Phil himself between 3pm and 5pm on the stand and win various prizes and sporting memorabilia.
The PDC darts games are the first in a long pipeline of new online casino content to come from the world exclusive agreement with Matchroom Sport. Games have already been taken by key operators in the market, including Ladbrokes, Paddy Power, Betfair, William Hill and Victor Chandler.
Phil “The Power” Taylor, World Darts Champion, said: “OpenBet has done a fantastic job at taking our sport and producing a game that not only looks great but has strong appeal to the millions of customers that visit gaming websites. We are very proud of this agreement and I look forward to showcasing our games and defending my honour against everyone willing to challenge me at ICE.”
David Loveday, CEO, OpenBet, commented: “Our world exclusive licence agreement with Matchroom Sport enables OpenBet to produce some fantastic new content for our customers. The PDC darts games have been well received and we are pleased at the level of interest we have had from operators across the board. This is only the first in a long pipeline of new themed content and we are looking forward to launching many new games in 2012.”
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For more information about OpenBet, please contact:
Susanna Underwood or Melanie Josey
E: susanna.underwood@openbet.com or melanie.josey@openbet.com
T: +44 (0)20 8742 1600
Notes to Editors:
About OpenBet Ltd (www.openbet.com)
OpenBet is the world’s leading technology provider of interactive gaming and betting solutions. OpenBet’s platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.
OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. OpenBet also works with a number of government-backed organisations including the Tote, Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation) and Loto Quebec (North America).
OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet’s management successfully completed a management buyout of the business.
