OpenBet introduces “The Hoff” to customers
25 January 2012
OpenBet Casino unveils new celebrity-branded content with partner, MX Gaming
Fast cars and famous faces meet fame and fortune in the online gaming world as OpenBet announces ‘The Hoff’ as the latest celebrity/big name to join OpenBet Casino. Working in partnership with MX Gaming, OpenBet will launch a fully branded David Hasselhoff slot game and scratchcard that will be available to all customers from early 2012.
Featuring one of the most recognisable faces in television and throughout the world, The Hoff online games will boast a broad demographic appeal with high-octane gameplay, rich graphics and compelling concepts featuring real life imagery and footage of the legendary David Hasselhoff. Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help David Hasselhoff’s character along his eternal quest of becoming a millionaire celebrity and will include humorous twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.
Star of iconic shows including Knight Rider, Baywatch, America’s Got Talent and Britain’s Got Talent, “The Hoff”’ and his global appeal will reach fans across the globe and entertain players off air and online. Known as a home to top brands, OpenBet’s leading casino portfolio is looking better than ever. These titles will slot neatly alongside other celebrity games including Baywatch and Hulkamania featuring Hulk Hogan.
David Loveday, Chief Executive of OpenBet, comments; “OpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoff’s iconic “Hoff” character is further evidence of the innovative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring games that are not only quirky and fun but appeal to a wide range of customers.”
David Hasselhoff, world-renowned actor, singer, producer, enthuses; “The name of the game is to work with the right partners to produce fun and new interesting material. I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming audiences far and wide.”
Ike McFadden, Director of Business at MX Gaming, added; "We always look for ways to bring our film and TV experience to the gaming space, but our recent shoot in Hollywood with David was flat-out one of the most fun experiences we've ever had on-set. He's fun, energetic, and the perfect crossover act for the online gaming world."
Fans will have a chance to see him live in an exclusive London engagement 2 March, called “An Evening with David Hasselhoff” where he will debut his new album “This Time Around”.
-ends-
For more information about OpenBet, please contact:
Susanna Underwood or Melanie Josey
E: susanna.underwood@openbet.com or melanie.josey@openbet.com
Notes to Editors:
About OpenBet Ltd (www.openbet.com)
OpenBet is the world’s leading technology provider of interactive gaming and betting solutions. OpenBet’s platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.
OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. OpenBet also works with a number of government-backed organisations including the Tote, Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation) and Loto Quebec (North America).
OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet’s management successfully completed a management buyout of the business.
About MX Gaming (www.mxgaming,com)
MX Gaming is a digital content developer with offices in Palm Beach and Buenos Aires, specializing in branded and celebrity properties across online, mobile and land-based platforms. Their most recent games include Endemol's "Hulkamania" and the forthcoming "TNA-Impact" in partnership with Sky Vegas. MX Gaming partner Ike McFadden currently holds the Southeastern US Regional record for advanced beekeep
