OpenBet Retail extends the entire OpenBet offering to the retail environment. Built specifically to cater for widely dispersed outlets, OpenBet Retail encompasses cash betting and allows off-line player activity to be viewed alongside online meaning vastly improved marketing, promotion and reporting capabilities.
Having acquired Alphameric Solutions in 2010, leading provider of software and hardware technology to major and independent bookmakers in the UK and Ireland, OpenBet is positioned at the forefront of the retail market. Marrying online and offline expertise, OpenBet Retail delivers all the power, flexibility and reliability of the OpenBet software to the retail channel.
OpenBetPromote
Customers’ betting preferences are evolving as technology enables them to bet in shop, online or via a mobile solution. Some customers demand quick result products - virtual racing, for example - and want to bet on a live event immediately upon entering the shop. Some want to browse information and stay in the shop for longer. Some favour traditional betting events such as horses and dogs while others prefer sporting events and more betting opportunities such as betting in-play.
The evolution of information display technology enables in-shop betting promotion without compromise, delivering a vibrant cinematic live picture experience for customers. OpenBetPromote displays diversified and vibrant betting promotion content immediately appealing to the variation of customer types and their preferred betting events. With High Definition content, customers enjoy a compelling and cinematic live picture experience across multiple sports that cannot be found online.
Dynamic betting promotion to increase your revenue
OpenBetPromote draws customer focus towards immediate betting opportunities by delivering diversified and varied betting content across multiple screens. By focusing on the way bets are presented, on-demand and impulse betting are promoted, increasing betting churn and driving revenue and profit.
Vibrant betting promotion with complete screen and content flexibility
OpenBetPromote delivers a competitive edge against other retail shops by allowing total screen content flexibility, whether seasonal or for key sporting events across the calendar. For multiple shop locations specific and tailored content can also be delivered, based on key marketing criteria such as shop location, competitor location or bet preference type.
Screen size, in shop/in window location, hardware, support – it’s your choice
OpenBetPromote’s functionality is based entirely on software so operators may choose which hardware to buy (subject to software specifications), where to buy it and whether to choose an optional support package.
The system supports up to 255 separate virtual displays, which can be flexibly mapped across up to 40 physical high-definition screens without restrictions on screen location, layout (dimensions, overlaps), content or style and with unlimited content canvasses on each screen.
