All news 31 August 2011 Back to news

OpenBet announces 100th partner agreement

Callcredit, the latest addition to leading eGaming platform provider’s list of partners


OpenBet is proud to announce its 100th partner agreement, adding customer verification specialists, Callcredit Information Group, to its market-leading roster of partners.


Callcredit is able to offer OpenBet customers, who include leading online names such as William Hill, Ladbrokes and Sky Bet, the option of accessing a fully-configurable anti-fraud and verification product direct from the OpenBet platform.


The CallValidate tool from Callcredit will allow OpenBet licensees to capture and validate customers' names, addresses and date of birth details, whilst conducting a real-time check against bank and credit card providers' records. In just one search, CallValidate detects and prevents fraud, meets anti-money laundering compliance regulations, reduces operational costs and increases consumer satisfaction.


Callcredit’s approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics. As a result, Callcredit provides a range of innovative and effective products to discover new customers and to engage with current customers, thereby optimising and increasing profitability.


Callcredit joins a list of market-leading providers - including International Game Technology (IGT), Ash Gaming, Sporting Index and Bet Genius – all of whom have formed innovative partnerships with OpenBet in the last seven years.


In conjunction with its partners, OpenBet offers its customers a free choice of integrated products and services to cater for their ancillary needs, ranging from payment processing and customer verification to the very best gaming products from the world’s leading producers and distributors of entertainment brands.

David Loveday, CEO, Openbet Ltd said: “We have always ensured that we surround ourselves with the very best suppliers within our industry. By working in partnership with the best, we can be certain that we are offering our customers the best. We are pleased to partner with Callcredit and, by integrating their verification solution with our gaming platform, we ensure that our customers have access to a sophisticated fraud and verification tool that is capable of providing an effective defence against fraud and, at the same time, carries out checks against ownership of any payment card.”   


Graham Lund, Managing Director, Callcredit commented: “We are delighted to be working with OpenBet, the market leader in the online gaming sector. Our partner agreement provides an exciting opportunity for OpenBet customers to experience the CallValidate product which improves the efficiency of customer validation and registration in one simple, quick and efficient check”.


For more information about OpenBet, please contact:

Susanna Underwood or Melanie Josey
E: or 
T: +44 (0)20 8742 1600

For further information about Callcredit Information Group, please contact:

Duncan Bowker or Katie Neasham
E: or
T: +44 (0)113 388 4300

Notes to Editors:

About OpenBet Ltd (
OpenBet is the world’s leading technology provider of interactive gaming and betting solutions.  OpenBet’s platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.

OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. OpenBet also works with a number of government-backed organisations including the Tote, Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation) and Loto Quebec (North America).

OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet’s management successfully completed a management buyout of the business.

About Callcredit Information Group (
Callcredit Information Group’s leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer’s credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools.  Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

About CallValidate:
CallValidate can be used for:

• Detecting and preventing fraud
• Compliance with Anti-Money Laundering Regulations
• Validating identity during customer applications
• Validating payment transactions


• The latest CIFAS fraud figures, show a dramatic increase of more than 60% in application fraud, identified once the product/ service has been granted.
• This figure highlights the continuing battle that companies across a range of industries face in weeding out fraudsters before applications are granted, and the need to identify any serious fraud risks that may have slipped through the net.
• Callcredit’s recent research (YouGov April 2011) has shown that when asked which was the easiest way to provide incorrect or inaccurate details to purchase goods or services 63% of 18 – 24 year olds and 54% of 35 – 44 year olds confirmed online, compared with only 8% and 3% respectively when asked the same of purchasing goods and services face to face.