All news 11 July 2016 Back to news

OpenBet partners with Featurespace to improve player experience and understanding

New alliance sees Featurespace provide OpenBet with ARIC engine in major boost to customer understanding

11 July, 2016 (London, UK) – OpenBet, the world’s leading software provider to the sports betting industry, has agreed a partnership with Featurespace, the gaming sector’s number one analytics company, which gives OpenBet customers access to Featurespace’s market-leading ARIC engine.

The collaboration will see the ARIC engine implemented into OpenBet’s Activity Feeds, enabling OpenBet customers to have real-time access to player data.

Featurespace’s real-time, machine learning ARIC engine detects anomalies in behaviour for fraud, risk and compliance management.

Featurespace was created out of Cambridge University’s Engineering Department, co-founded by world-renowned experts in applied statistics, Professor Bill Fitzgerald and Dave Excell.

The agreement further underlines OpenBet’s commitment to innovation and follows the provider’s record-breaking Grand National and Cheltenham Festival performances.

OpenBet CEO Jeremy Thompson-Hill commented,

“We chose Featurespace because they offer the most advanced solution on the market. We’re always looking for the very best technology capability for our customers. Working with Featurespace accelerates the delivery of our next generation, real-time player management platform.”

Featurespace CEO Martina King,

“We are proud to be partnering with OpenBet to deliver our ARIC engine and machine-learning products, which give operators a leading market edge.”




OpenBet partners with Featurespace to improve player experience/p.2

For further information, please contact:

Media enquiries

Rebecca Amos

Head of Marketing • Featurespace

+44 (0) 7841 206976


 Olivia Gillibrand

Head of Marketing • OpenBet

+44 (0)7701 037513


Technology enquiries:

Matt Mills

Commercial Director • Featurespace                                                        

T:44 (0) 207 297 2599                                       


Notes to editors:

About Featurespace -

Featurespace™ is the world-leader in Adaptive Behavioural Analytics and creator of the ARIC™ engine, a machine learning software platform which understands individual behaviours in real-time for enhanced fraud detection decision-making capabilities.

Our headquarters are in Cambridge, UK, and we have deployed ARIC in the UK, US and Europe to organisations that have services or products deployed in over 180 countries. Customers include Betfair, William Hill and Camelot in the gaming sector and TSYS and Vocalink/Zapp in financial services.

We provide the ARIC™ engine – a real-time, machine learning software platform – to organisations in financial services and gaming to catch new fraud attacks as they happen, accept more business and monitor player health.

We are a Gartner Cool Vendor and winner of the EGR Fraud and Compliance Solution award for two years running (2014 and 2015). We regularly post news and announcements on our website. For more info, please visit

 About OpenBet -  

OpenBet is the world-leading provider of interactive gaming and betting solutions. It has over 50 partners worldwide, including Ladbrokes, Paddy Power, SkyBet and PMU. OpenBet is an NYX Gaming Group company.