Sportsbook News 21 May 2014 Back to news

Gala Bingo selects OpenBet's betting platform to launch Gala Flutter

OpenBet, the leading sportsbook and online gaming software provider, are delighted to announce that Gala Bingo has selected OpenBet as the platform provider to power the successful launch of its new betting platform, Gala Bingo “Flutter”, in time for the 2014 World Cup.  

Gala Bingo “Flutter” has been developed in conjunction with Coral, a longstanding OpenBet customer, and will be focusing on high profile sporting events and entertainment events that will appeal to its large, predominantly female player base. Integrated with a consistent dynamic interface and user experience as the existing product offering available on Gala Bingo, Gala Flutter will also offer Lotto, supplied via the OpenBet platform.

Coral, one of the leading UK bookmakers, will supply their trading expertise and price feeds directly into the system, delivering up to the second compelling market and price information which OpenBet's LiveServ and LiveOdds will publish directly to the user's browser in real time.  This will bring the latest and increasingly popular betting-in-running technology in time for the 2014 World Cup.

Following a smooth integration onto OpenBet’s market-leading sportsbook platform, Gala Bingo, one of the leading European betting and gaming operators, is set to benefit from the flexibility and greater capacity needed to manage the ever-increasing bet volumes.

Alison Digges, Gala Bingo’s Director said: “Choosing OpenBet to provide our betting platform was an easy decision.  With their unrivalled sportsbook software and Coral’s trading expertise, it has allowed us to launch Gala Flutter ahead of the 2014 World Cup and allow our thousands of customers to have a little Flutter on the biggest sporting event this year”

OpenBet's SVP Technology, Nikos Kryvossidis, commented: “This demonstrates how open, flexible and scalable our betting platform can be, enabling a seamless integration between both b2b and b2c operators.  We are delighted that Gala Bingo has chosen our platform for their exciting newbetting channel.”  

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For more information about OpenBet, please contact:

Yeemay Huang, Marketing Manager

E: yeemay.huang@openbet.com

T: +44 (0)20 8742 1600

 

For further information about Gala Bingo, please contact:

Karina Adrian, PR & Events Manager

E: karina.adrian@galacoral.com


Notes to Editors:

About Gala Bingo (www.galabingo.com)

GalaBingo.com was re-launched in 2012 by Gala Interactive (Gibraltar), a new division of the Gala Coral Group, the UK’s largest bingo operator and third largest gaming firm.

GalaBingo.com  has spearheaded the development of brand leading gaming products with exclusive celebrity and media driven content and games featuring celebrity brands, Ant and Dec’s Saturday Night Takeaway, Coronation Street, the X -Factor, Take Me Out, Deal or No Deal, Peter Andre, The Hulk, Gladiator, Marilyn Monroe, Elvis and John Wayne. 

With over 20 years of heritage in Bingo, 600 jackpots, the highest number available anywhere and over £2 million paid out to our members daily, plus Gala Live TV featuring exclusive interviews with celebrities and interactive chat rooms, 24hours a day, seven days a week, GalaBingo.com leads the way in online bingo-based entertainment.

About OpenBet Ltd (www.openbet.com)

Established: Founded in 1996, OpenBet powers the largest share of the world’s online bets with global software deployments in multiple, legal gaming jurisdictions.  With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available. 

Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets. OpenBet’s products include Sportsbook, Casino, Poker with a single centralised Account.  With a roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.

Trusted: OpenBet is trusted by some of the world’s most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet and PMU.  OpenBet is the preferred supplier of National lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Québec, Atlantic Lottery and the Western Canadian province of Manitoba. With a proven track record in probity, OpenBet only deals with legal jurisdictions.