Danske Spil extends OpenBet partnership for the third time following successful 11-year alliance

Danish state-owned betting and gaming operator implements OpenBet’s Managed Trading Service

June 18, 2024 - OpenBet, a leading platform, content and services provider to the global betting and gaming industry, has announced the extension of its long-term collaboration with Danish national lottery Danske Spil.

The new agreement marks an extension of Danske Spil’s partnership with OpenBet, a relationship spanning over 11 years. OpenBet will continue to elevate the operator's omnichannel sports betting platform, utilising its comprehensive suite of cutting-edge technology and trading content.

As part of the new agreement, Danske Spil transitioned their trading and risk management to OpenBet’s Managed Trading Services (MTS), securing high quality dedicated 24/7 global coverage for its sportsbook offering. The expanded agreement also includes OpenBet’s Trading System with a Self-Trade functionality for football, powering Danske Spil with a wide range of sportsbook content and delivering improved flexibility and control to its operations.

This new deal endorses OpenBet's standing as the trusted partner for World Lottery Association (WLA) members worldwide, with its leading sports betting technology, content, and regulatory compliance tools currently live with 18 WLA members.

Nikos Konstakis, Chief Operating Officer at OpenBet, said: “Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting. The new expanded agreement is testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet. The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”

Jens Nielsen, Sports Betting Director of Danske Spil, said:“OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user friendly and entertaining sports betting experiences possible to our clients. With the extended agreement, we look forward to expanding the partnership by including new services. OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players. We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”

About OpenBet

OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events. OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.

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