OpenBet bolsters compliance technologies with the launch of geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS)

OpenBet Locator™ provides a highly flexible, low latency and scalable alternative for global betting and gaming marketplace

May 1, 2024: OpenBet, a leading content, platform and service provider to the global betting industry, has bolstered its modular product portfolio with the launch of its new flexible and scalable geolocation product – OpenBet Locator™.

Built on the backbone of Amazon Web Services (AWS), OpenBet’s strategic cloud provider, OpenBet Locator™ is a low latency solution that enables operators worldwide to locate, promote to, and monitor customers, remaining fully compliant with regulatory requirements.

The technology strengthens OpenBet’s reputation for market-leading player protection and compliance following the company’s acquisition of Neccton in 2023. With OpenBet’s regulatory reach and multiple licenses, brands will be able to ensure seamless and swift integration of its trusted and compliant technology into their ecosystem.

Initially targeting the North American market, the solution will feature a number of components, such as:

  • Fully flexible geo-fence management and high precision location tracking
  • Fraud prevention combined with real-time virtual private network (VPN) and location spoofing detection
  • Player targeting for customer relationship management (CRM), data analysis and in-venue promotions
  • Multi-tenanted solution that supports travelling wallet
  • Easy and flexible configuration options to streamline business operations workflows

The product is underpinned by OpenBet’s unrivalled expertise within the global betting industry and is designed to remove the friction of geolocation to the end-customer's onboarding process.


Jordan Levin, CEO of OpenBet, said: “Introducing OpenBet Locator™ is an exciting move for us and takes our modular product offering to a new level. Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs.

“As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator™ is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success.”


About OpenBet 

OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events. OpenBet is part of Endeavor, a global sports and entertainment company.

The company has earned industry recognition through multiple award wins recently, including ‘Full-Service Platform Provider’ and ‘Sportsbook Platform Provider’ at EGR North America Awards 2023, ‘Platform Provider of the Year’ and ‘Land-Based Betting & Gaming Product’ at SBC North America Awards 2023, and ‘Sportsbook Platform Supplier’ at the EGR B2B Awards 2023.   

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