888 and Sports Illustrated Sportsbook selects OpenBet to power new retail sportsbook offering

Operator deploys industry’s leading sportsbook technology at Island Resort & Casino in Michigan

September 27, 2023 OpenBet, a leading content, platform and service provider to the sports betting industry and part of the global Endeavor network, has facilitated the launch of Sports Illustrated Sportsbook’s first-ever retail sportsbook in partnership with 888.

Sports Illustrated, through its parent company Authentic Brands Group (Authentic), partnered with 888 in 2021 to create a world-class sportsbook. Following the success of the digital sportsbook branded by one of the world's most iconic media brands, OpenBet was selected as the partner of choice to support its journey into the retail space.

Situated within Michigan’s Island Resort & Casino, the operator's suite is powered by OpenBet's world-class retail solutions, including state-of-the-art betting counters and self-service kiosks. Customers are presented with a diverse range of betting options such as same-game parlays, in-game wagering, teasers, futures, and player props, all seamlessly integrated through OpenBet’s comprehensive Trading System.

This collaboration further solidifies OpenBet's position as the trusted sports betting provider to operators across the U.S.

Deb Krupinski, U.S. Vice-President at OpenBet, commented: “We are delighted to partner with 888 and Sports Illustrated Sportsbook to power their first-ever retail launch. Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.

“Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivalled content. We’re excited about the future and eager to see the successes this launch will bring.”

Howard Mittman, US President at 888holdings, added: “Our alliance with OpenBet to power Sports Illustrated Sportsbook, celebrated with this launch, paints a promising future for the retail betting landscape in Michigan.

“As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences.”


About OpenBet

OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events.  OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.

The company has earned industry recognition through multiple award wins recently, including ‘Full-Service Platform Provider’ and ‘Sportsbook Platform Provider’ at EGR North America Awards 2023, ‘Platform Provider of the Year’ and ‘Land-Based Betting & Gaming Product’ at SBC North America Awards 2023, and ‘Sportsbook Platform Supplier’ at the EGR B2B Awards 2023. 

To find out more about OpenBet, please visit www.openbet.com

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