Casino Arizona enters Sports Betting Arena with OpenBet Partnership

Scottsdale operator secures landmark deal to deploy industry’s leading portfolio of retail sports betting solutions across its two venues

June 15, 2022 - OpenBet, the world leader in sports betting entertainment, has facilitated the launch of Casino Arizona’s new retail sportsbook offering, further extending the company’s impressive foothold within the State.

As part of this new deal with the tribe Salt River Pima-Maricopa Indian Community (SRPMIC), OpenBet has supplied Casino Arizona in Scottsdale and its sister property, Talking Stick Resort, with its comprehensive range of retail sports betting solutions.

Both casinos take advantage of the company’s customizable Self Service Betting Terminals (SSBTs), as well as the state-of-the-art Promote screen management system, which displays engaging content through a variety of in-venue formats from mini displays through to large video walls.

In addition, OpenBet is providing its 24/7 Managed Trading Services (MTS), the full risk and liability management service powered by Don Best Sports. Covering a breadth of markets and events including the big six U.S. sports, the MTS delivers AI-driven pricing models overseen by a team of expert sportsbook traders that lead the industry.

The highly-anticipated retail sportsbook at Casino Arizona is now open for business, heralding an exciting new chapter in the casino’s proud history.

This latest agreement for OpenBet underpins the company’s strong presence in Arizona’s regulated sports betting market, with its leading technology live with a host of online operators in the State, along with pricing solutions powered by Don Best Sports and SportCast’s game-changing products.

Ramon Martinez, Director of Public Relations at Casino Arizona and Talking Stick Resort, said: “Launching a new retail sportsbook is an extremely exciting move for our organization. Sports betting has grown to become a major form of entertainment and we wanted to complement our core offering to bring even more exciting opportunities for our customers. When choosing a technology partner to power our sportsbook, OpenBet’s reputation was clear to see and we know that we’re in safe hands given its reliable and trusted solutions.”

Cathryn Lai, Chief Commercial Officer at OpenBet, said: “We’re incredibly proud to have secured this partnership with Casino Arizona, with our robust and scalable retail products set to provide the operator with the best platform to enter the highly competitive sports betting arena. This is undoubtedly an exciting time for Casino Arizona and its sister property Talking Stick Resort. With an unrivalled passion for sports betting entertainment, our team will utilize their extensive experience to deliver a smooth launch. We’re looking forward to bringing quality and responsible sports betting opportunities to even more Arizonians later this year.”

About OpenBet

OpenBet is the world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, the company’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators.

It has a commanding position across key sports betting markets, processing the largest share of digital sports bets within the U.S, Canada, Australia and the UK. OpenBet holds a prestigious reputation as a trusted sports betting provider, delivering at scale and speed during every major sports event.

To find out more about OpenBet, please visit

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