Casumo extends partnership with OpenBet’s Neccton

Operator deploys Neccton’s leading AI enabled responsible gaming and anti-money laundering (AML) technology across multiple jurisdictions.

14 December, 2023: OpenBet, a leading content, platform and service provider to the sports betting industry, has strengthened its partnership with Casumo, following an agreement with the award-winning online casino to deliver cutting-edge compliance technology powered by Neccton.

As part of the collaboration, Neccton’s market-leading compliance software will be available to Casumo’s customers across a variety of jurisdictions, including the UK, Sweden, Ontario, Gibraltar, Spain, and Malta. This integration will notably enhance Casumo’s responsible gaming, and anti-money laundering (AML) capabilities in these highly regulated markets.

With a global presence operating in more than 30 countries, OpenBet’s Neccton boasts an extensive history of pioneering software and services for the gaming industry, under the visionary leadership of Dr. Michael Auer and Andreas Schneeberger.

Neccton's solution engages with players in real time through inbox and pop-up messages. By facilitating early detection and communication, it effectively mitigates problem gambling risks, generating a sustainable and enduring customer relationship. The ongoing evaluation and integration of algorithms and insights into academic research underlines the credibility of Neccton's technology.

Casumo was founded in 2012 on the premise that technology drives innovation. Its partnership extension with Neccton further reinforces this commitment, ensuring its players are equipped with a robust solution designed to foster a safe and trustworthy gambling environment.

Dr. Michael Auer, Managing Director of Neccton, said: "Our expanded collaboration with Casumo underscores the value of technology in prioritising player protection and fostering safer gambling experiences on a global scale.’’

‘’Neccton's all-in-one solution guarantees that Casumo gains access to industry-leading software, equipped with player profiling and comprehensive reporting capabilities. This integration will not only enhance the overall betting experience, but also ensure its utmost security."

Sandhya Singh, Chief Customer Experience Officer at Casumo, said: “We are excited to partner with Neccton to enhance our live player monitoring capabilities across multiple jurisdictions. Player Protection is an integral part of Casumo, and Neccton is a proven leader in this field with its model, based on behavioural research.

“Proactively monitoring and engaging with players with personalised feedback help customers make better-informed decisions about their play. We want to establish a long-term, sustainable relationship with our players and deliver a good experience on our site. Securing our player’s safety is crucial to achieving this goal.”

About OpenBet

OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events. 

OpenBet is a subsidiary of Endeavor, a global sports and entertainment company. 

The company has earned industry recognition through multiple award wins recently, including ‘Full-Service Platform Provider’ and ‘Sportsbook Platform Provider’ at EGR North America Awards 2023, ‘Platform Provider of the Year’ and ‘Land-Based Betting & Gaming Product’ at SBC North America Awards 2023, and ‘Sportsbook Platform Supplier’ at the EGR B2B Awards 2023.

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