Danske Spil extends long-standing OpenBet partnership with new three-year contract

State-controlled operator bolsters sports betting offering with host of market leading features through to 2025

October 17, 2022 - OpenBet, a world leader in sports betting entertainment, has extended its long-term partnership with Danske Spil, reaffirming its position as a leading provider of sports betting technology, content, and services to World Lottery Association (“WLA”) members across the globe.

The leading Danish lottery and gaming operator has renewed its partnership with OpenBet, extending its existing contract to the end of 2025, with the option of an additional year included. The commitment shown by Danske Spil ensures OpenBet remains an integral partner of the company’s established sportsbook brands, Oddset and Tips, powering its unrivalled mobile and online sports betting platform, as well as more than 2,700 retail betting terminals across Denmark.

With this new contract extension, both companies will collaborate closely to engineer match-winning strategies for the highly regulated Danish market. Ahead of this winter’s World Cup tournament, OpenBet will launch new features to assist Danske Spil with further customer acquisition and retention efforts.

This latest agreement demonstrates OpenBet as a leading sportsbook provider to lotteries worldwide, with seven WLA members currently live with its sports betting technology, content and services.

Karsten Fogh Holanng, CEO of Danske Licens Spil, said: “OpenBet has been a valued partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user friendly and entertaining sports betting experiences possible to our clients.

With this contract extension, we are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base."

Nikos Konstakis, Chief Product Officer at OpenBet, said: “We are delighted that our long-term partner, Danske Spil, has shown its commitment to our platform technology, content and services. Denmark is one of the most competitive regulated markets in Europe and, we will continue working closely with Danske Spil, the market leading lottery and gaming operator to ensure it has all the products required to differentiate itself, as well as become the operator of choice for bettors as they seek world-class betting experiences.

Crucially, Danske Spil’s decision to trust OpenBet for a further three years reiterates why we are the leading sportsbook provider for WLA members. We are more determined than ever to work alongside lotteries to deliver quality and robust sports betting products and services.”

About OpenBet

OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events.

OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.

To find out more keep up to date on our LinkedIn: www.linkedin.com/company/weareopenbet

Read Next

Danske Spil extends OpenBet partnership for the third time following successful 11-year allianceOpenBet bolsters compliance technologies with the launch of geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS)Tabcorp partners with OpenBet’s sportsbook technology to propel growth and enhance user experienceOpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024Strive Gaming announces new Investment Round to propel future U.S. commercial growth ambitionsEndeavor to integrate OpenBet and IMG ARENA businesses under OpenBet brandGermany’s largest lottery operator WestLotto selects OpenBet’s Neccton technology to enhance compliance capabilitiesCasumo extends partnership with OpenBet’s NecctonOpenBet and OPAP partner to deliver enhanced retail betting experienceOpenBet strikes landmark partnership to amplify Veikkaus Digital and Retail Sportsbook capabilitiesSazka, the largest Czech lottery company, goes live with OpenBet’s Neccton technology to sharpen compliance capabilities888 and Sports Illustrated Sportsbook selects OpenBet to power new retail sportsbook offering