Flutter Entertainment’s Sportsbet Signs New Four-Year Contract with OpenBet

OpenBet is to remain at the forefront of powering Flutter Entertainment’s Australian sports betting brand Sportsbet after securing a new four-year deal.

Through to the end of 2025, Sportsbet will continue to deploy OpenBet’s industry-leading technology and services to deliver best-in-class sports betting entertainment to a growing consumer base.

The new contract has been agreed during an historic year for Sportsbet. Utilising the OpenBet platform, Sportsbet continues to lead the way in the Australian online market, processing record volumes while benefiting from a transformed modern technology and trusted betting platform.

Flutter Entertainment is the world’s leading sports betting, gaming and entertainment provider, serving over 13 million customers worldwide. Alongside Sportsbet, the organisation owns some of the world’s most innovative and recognisable brands, including FanDuel in the US, as well as Paddy Power, Betfair and Sky Betting and Gaming in the UK.

Jordan Levin, CEO of OpenBet
, said: “We’re thrilled to have finalised this important new contract with our long-term partner Sportsbet. We take great pride in delivering our industry-leading platform technology to Australia’s leading sports betting brand and providing bettors with a safe, responsible and immersive experience.

This renewed partnership with Flutter Entertainment once again demonstrates how OpenBet is at the heart of driving sports betting entertainment to the world’s biggest brands.”

Read Next

Fortuna Entertainment Group and OpenBet’s SportCast Partner Up to launch Turbo-Charged BetBuilder experience across EuropeOpenBet Appoints DAZN and American Gaming Association Execs To Reimagine Sports Betting EntertainmentOpenBet Arrives In The Big Apple With Mobile Sports Betting Launch Alongside FanDuelHotBox™ Partners With OpenBet by Joining Arena™ PlatformBetfred Sports Accelerates U.S. Growth with new Arizona Retail Betting KiosksOpenBet processes record 65,000 bets per minute at 2021 Melbourne CupOpenBet Rapidly Expands Global Sports Betting Trading Capabilities With New State of the Art Tampa HubFanDuel launches in Connecticut with OpenBet™ Sports TechnologyWall Street Football’s Content Added to OpenBet’s Arena content platformGolden Nugget Accelerates Sports Betting Expansion With OpenBet™ Sports Technology and ContentBetfred Sports Enters Louisiana With OpenBet Following Retail Launch At Paragon Casino Resort