OpenBet secures World Lottery Association Gold Contributor status

Inclusion in member-based organisation demonstrates the sportsbook provider’s commitment to the lottery sector

July 10, 2023 - OpenBet, a world leader in sports betting entertainment, has been accepted as a Gold Contributor with the World Lottery Association (WLA) – proving itself to be a trusted partner to lotteries worldwide.

As a member, OpenBet’s award-winning solutions comply with the WLA’s highest standards for social responsibility, responsible gaming, security and risk management.

This prestigious membership marks the latest milestone in OpenBet’s long history in delivering its wide range of services to lotteries worldwide, engaging with the WLA on thought leadership, and supporting responsible gaming initiatives.

OpenBet currently serves some of the biggest WLA members in the world, OPAP, British Columbia Lottery Corporation, Danske Spil, Loto-Québec, Nederlandse Loterij, SAZKA a.s, Singapore Pools and more.

In addition to its recent acquisition of Neccton and demonstrable focus on responsible gaming, OpenBet’s Gold Contributor status reaffirms its commitment to safer gambling for players in addition to anti-money laundering and fraud detection for operators.

Commenting on the partnership, Jordan Levin, CEO at OpenBet, said: “We’re honored to become a Gold Contributor to the WLA. We’re reinforcing OpenBet’s commitment to the global lottery environment and we look forward to continuing to work alongside the WLA and its members.

Our world-class technology, content and services power some of the biggest lottery brands in the industry. Becoming a Gold Contributor to the WLA will give us the opportunity to work in partnership with the industry to provide players with cutting-edge responsible products and technology.”

Luca Esposito, Executive Director at the World Lottery Association, said: “We are delighted to welcome OpenBet to the WLA as a Gold Contributor. It reflects OpenBet’s valuable contribution to the sector.

This membership confirms the company meets the high standards we set to promote a safe, enjoyable and responsible player environment.”

About OpenBet

OpenBet is a world leader in sports betting entertainment. With over 25 years experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events.

OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.

To find out more about OpenBet, please visit

About WLA

The World Lottery Association (WLA) is an international, member-based organization of state-authorized lotteries, sports betting operators, and suppliers to the global lottery industry. WLA upholds the highest ethical principles and works to advance the collective interests of its members, by sharing knowledge, experience, and to facilitate their development through the provision of lottery and betting-related services. Key services include development of the WLA Responsible Gaming Principles and Framework, the WLA Security Control Standard and best practice guides for responsible sports betting marketing and combatting illegal betting and protecting the integrity of sports.

For more information, please visit:

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