Betfred Sports selects OpenBet to power Retail and Digital Sportsbook offering in Iowa

Operator deploys industry’s leading sportsbook technology at The Grand Falls Casino & Golf Resort and supporting desktop and mobile apps

June 29, 2022 – OpenBet, the world leader in sports betting entertainment, has launched its unrivalled digital and retail technology with long term partner Betfred Sports in Iowa.

The Betfred Sportsbook situated inside the Grand Falls Casino & Golf Resort is a state-of-the-art facility spread across 3,500 sq. ft., now powered by OpenBet’s world-class retail solutions including betting counters and self service kiosks.

In addition, OpenBet’s digital technology provides Betfred Sports and its customers with the perfect omni-channel experience, allowing fans to bet on their favorite sports across all channels, together with a variety of betting options including parlays, in-game wagering, teasers, futures, and player props.

Both retail and digital product offerings are underpinned by OpenBet’s robust and versatile sports betting engine, which consistently performs at the highest level by seamlessly processing a vast number of bets at scale.

This latest launch marks an important milestone for OpenBet and its continued U.S. partnership with Betfred Sports, providing the operator with the perfect platform to continue expanding into additional states.

Commenting on the launch, Cathryn Lai, Chief Commercial Officer at OpenBet said: “We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success.

“This deal is once again testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry. Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.”

Bryan Bennett, COO at Betfred Sports added:OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa. We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”

About OpenBet

OpenBet is the world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, the company’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators.

It has a commanding position across key sports betting markets, processing the largest share of digital sports bets within the U.S, Canada, Australia and the UK. OpenBet holds a prestigious reputation as a trusted sports betting provider, delivering at scale and speed during every major sports event.

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About Betfred Sports

Betfred Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1400 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred Sports is currently a licensed operator in Iowa, Pennsylvania, Colorado, Arizona and Louisiana with Nevada, Washington and Maryland coming soon pending regulatory approval.


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