OpenBet enhances Sportsbook Trading and Content Portfolio through acquisition of Pricing Powerhouse

Market leading supplier continues to expand innovative product portfolio with latest investment in quantitative models and technology


August 3rd, 2022 - OpenBet, the world leader in sports betting entertainment, has secured a deal to acquire the assets and talent of Multi Builder Limited, as well as the talent of Sportsbook Training Services Limited, in a strategic move to continue enhancing its product offering.

The latest addition to the supplier’s portfolio will see Multi Builder Limited’s proprietary sports technology and quantitative trading models, traded under the brand ‘Sportsbook Models’ and co-created by industry experts Oliver Preston and Jonathan Smith, fully incorporated into the OpenBet product portfolio.

Combining Oliver and Jonathan’s decades of industry experience, the team is primarily focused on creating and powering best-in-class algorithmic sports betting models that deliver quality content depth and improved margins across multiple sports.

The integration of the pricing powerhouse will drive enhanced pricing and trading performance, furthering OpenBet’s commitment to delivering world-class Content, Technology and Managed Trading Services across multiples operators globally.

Through this acquisition, OpenBet will own the proprietary IP and technology for several key pricing models across a number of significant sports markets, both pre-match and in-play, which have already proven successful with leading sportsbook operators.

As part of the deal, Jonathan Smith, the leading sportsbook trading trainer in the industry, will now provide training services exclusively on behalf of OpenBet.


Commenting on the acquisition deal, Nikos Konstakis, Chief Product Officer at OpenBet, said: “This deal marks another significant milestone into the development of our Pricing & Trading Services strategy, which continues to grow in importance as OpenBet drives operator value through deeper market offerings alongside higher flexibility.

Through the acquisitions of DonBest and SportCast in recent years, coupled with our internal roadmap, we saw our content and pricing revenue grow by over 100% in 2021. The addition of Multi Builder Limited allows us to accelerate this growth trajectory, drive innovation and offer next level betting entertainment for our operators’ players.”


Oliver Preston, Managing Director of Multi Builder Limited added: “We are extremely proud to be part of OpenBet’s latest expansion strategy, further developing their market leading portfolio. OpenBet is the stand-out sports technology, services and content business.

Their relentless focus on customer and player experience is second to none. Our offering will complement the company’s current products very effectively, enabling it to continue providing quality, scale and depth of systems across global markets. We’ve found a trusted partner in OpenBet and we can’t wait to get started.”



About OpenBet

OpenBet is the world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, the company’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators.

It has a commanding position across key sports betting markets, processing the largest share of digital sports bets within the U.S, Canada, Australia and the UK. OpenBet holds a prestigious reputation as a trusted sports betting provider, delivering at scale and speed during every major sports event.

You can also follow the latest news at: www.linkedin.com/company/weareopenbet/

Media Inquiries: B2B@squareintheair.com


Read Next

888 and Sports Illustrated Sportsbook selects OpenBet to power new retail sportsbook offeringOpenBet set to enter highly anticipated Brazilian Regulated Sports Betting Market with Play7.Bet PartnershipOpenBet’s SportCast delivers Biggest Player Props offering for this year’s Women’s Football World CupWomen's World Cup: An exclusive behind-the-scenes Trading insightOpenBet to provide Official Odds and Pricing for Professional Bull RidingOpenBet secures World Lottery Association Gold Contributor statusOpenBet expands responsible gaming capabilities with Neccton acquisitionOpenBet delivers epic 85,000 peak bets per minute during 2023 Grand NationalOpenBet Reports 22% Rise in Betting Activity on Cheltenham’s Gold Cup RaceOpenBet strikes landmark agreement to power OPAP’s online sports betting offeringOpenBet ready to launch World Class Mobile Sports Technology and Content in MassachusettsOpenBet’s London hub gains Great Place to Work® recognition