OpenBet Powers Half A Billion Sports Betting Transactions During 2022 Cheltenham Horse Racing Festival

Twenty percent of race bets placed on Rachel Blackmore, the first female jockey to claim prestigious Gold Cup


Tuesday March 22, 2022 – OpenBet reaffirmed its position as the leading betting platform provider during the world’s biggest sporting events after the company’s sports content and technology processed half a billion sports betting transactions during last week’s Cheltenham Festival. The four-day Festival is one of the biggest horse racing-based meetings in the National Hunt racing calendar in the United Kingdom.

This year, Rachel Blackmore rode into the history books after becoming the first female jockey to win the Gold Cup, with 3/1 favorite A Plus Tard storming to success in a race the pair finished last year as runners up.

Interest from bettors for the main race was extremely high, with OpenBet processing a total of 3.5 million bets. Across the week-long meeting, overall bets taken remained at similar levels to the 2021 event, which experienced exponential growth due to COVID-19 lockdowns and uplift in online activity because of retail betting venue closures.

Other key highlights across OpenBet’s operator customers includes:

  • Stakes amounting to £500 million processed, 23% increase on 2020.
  • Average stakes for singles in all Win & Each Way markets during the festival was £8.22.
  • Peak of over 60,000 bets per minute.
  • 53% increase in betting activity compared to 2020 meeting.

OpenBet’s unrivalled sports betting platform technology reported 100% uptime during the festival, illustrating why the company remains the partner of choice for market leading operators, including William Hill, Entain’s Ladbrokes and Coral brands, and Flutter Entertainment’s Paddy Power, SkyBet and Betfair.

Jordan Levin, CEO at OpenBet, said: “Cheltenham Festival delivered a fantastic week of racing entertainment that gripped the attention of bettors across the UK and beyond. This year’s Gold Cup will live long in the memory as Rachel Blackmore became the first female jockey to win the iconic race. The festival will also be hugely memorable from a betting perspective, with OpenBet’s betting engine processing half a billion sports betting transactions. We anticipated a high volume of bets and once again, OpenBet delivered on its vision of delivering safe and responsible experiences to billions of sports fans. And whilst our tech, content and services took pole position, it's the work of our OpenBet pit stop crew who prepare and deliver meticulously through these global events.”


About OpenBet

OpenBet is the world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, the company’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators.

It has a commanding position across key sports betting markets, processing the largest share of digital sports bets within the U.S, Canada, Australia and the UK. OpenBet holds a prestigious reputation as a trusted sports betting provider, delivering at scale and speed during every major sports event.

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