In-Venue News 16 September 2014 Back to news

Praesepe go live with OpenBet Promote

Praesepe signs up to next generation of gaming and marketing software with OpenBet Promote

OpenBet, the leading multi-channel Sportsbook and online gaming software provider, are pleased to announce that Praesepe, market-leading Adult Gaming Centre and bingo operator, have deployed OpenBet’s next generation gaming content display solution in their flagship venue The Crystal Rooms in central London. 

Successfully installed ahead of the World Cup season this year, OpenBet Promote is a PC-based software product that allows Praesepe to offer their customers high definition quality content and dynamic screen promotions across a wide range of sports available to ensure customers are delivered an in-venue cinematic experience that will increase footfall and dwell time. 

Byron Evans, Commercial Director of Praesepe commented “It is essential that the retail gaming market continues to evolve with the fast paced digital innovations to ensure that our customers get the entertainment and experience they desire. OpenBet Promote creates a compelling offer that does exactly that and more.  The flexibility of this product offers a dynamic screen solution that is not restricted on screen location, layout or style. It greatly increases the content and targeted promotions available to our customers.”

Jeremy Thompson-Hill, Chief Executive Officer of OpenBet commented “Today’s announcement is confirmation that OpenBet develops the necessary products that enable our customers to continue to grow.  This is at the centre of our ongoing strategy to provide our customers, like Praesepe, a digital experience in shops that is innovative, fast and most importantly, interactive. We look forward to the many more ventures ahead with Praesepe.”


For further information about Praesepe, please contact:

Byron Evans



For more information about OpenBet, please contact:

Yeemay Huang


T: +44 (0)20 8742 1600

Notes to Editors:

About Praesepe (

Praesepe was formed in October 2007 when Nick Harding took control of a cash shell called Aldgate Capital. With the help of Marwyn Partners (a public markets investor who took a cornerstone investment position in the business) further equity was raised and a number of acquisitions were made in the UK AGC (arcade gaming) sector. In 2009 the company was renamed Praesepe. For information the ‘Praesepe’ is a cluster of stars in the constellation of Cancer. It is sometimes also called ‘The Beehive Cluster’.

In 2008 Praesepe acquired ‘The Crystal Rooms’ an AGC venue situated on the corner of Leicester Square in London and possibly the highest profile ‘arcade’ in Europe.

In 2009 Praesepe acquired the interests of the Beacon Group. This comprised some 28 AGC venues and 6 licensed Bingo Clubs. One of these clubs was the Beacon Club in North London. This club is generally regarded as the largest Bingo Club in Europe. Later that same year Praesepe acquired a further three Bingo Clubs from the Noble Organisation.

In the autumn of 2012 Praesepe was acquired by the Gauselmann Group, a German company which trades in over 40 countries and which is generally regarded as the foremost provider of gaming machines in Europe. Gauselmann Group effected this acquisition by funding a UK vehicle called Merkur Casino (UK) Ltd.

Today Praesepe operates 157 AGC arcades, 9 Bingo Clubs, and an on line Casino. It also owns part of Bingo Express Ltd.

About OpenBet Ltd (

Established: Founded in 1996, OpenBet powers the largest share of the world’s online bets with global software deployments in multiple, legal gaming jurisdictions.  With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available. 

Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets. OpenBet’s products include Sportsbook, Casino, Poker with a single centralised Account.  With a roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.

Trusted: OpenBet is trusted by some of the world’s most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet and PMU.  OpenBet is the preferred supplier of National lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Québec, Atlantic Lottery and the Western Canadian province of Manitoba. With a proven track record in probity, OpenBet only deals with legal jurisdictions.